Send Facebook and Instagram Leads Straight to Your CRM
Meta lead ads make it easy for people to enquire, but leads that sit in an export file go cold fast. The faster your team responds, the more likely a lead is to convert.
Xirgosoft connects Facebook and Instagram Lead Ads to your CRM using Meta's lead retrieval webhooks and the Graph API, so each new lead arrives in the CRM within moments, with campaign, ad and form details attached.
We then add the automation that makes the difference: instant owner assignment, follow-up tasks, a WhatsApp or email greeting and duplicate checks, and we can send conversion results back to Meta to improve ad optimisation.
The integration works with vTiger, SuiteCRM, SugarCRM, YetiForce, Frappe CRM, HubSpot, Salesforce, Zoho and custom systems.
Why Lead Ads Need a Proper CRM Connection
Meta lead ads are designed to make enquiring effortless, which means leads can arrive in large numbers and at any hour. Downloading them in batches or forwarding them by email wastes the one thing that matters most: speed of response.
A direct integration delivers each lead to the CRM within moments, enriched with the campaign, ad set and form that produced it. From there, rules can assign an owner, create a follow-up task and send an immediate acknowledgement, so no lead waits for someone to notice it.
The integration also closes the loop. When leads are qualified and deals are won, that information can be reported back to Meta, helping its systems learn which leads are valuable instead of optimising only for cheap form fills.
We pay attention to the details that determine whether this works in practice: lead form field mapping, handling of multiple pages and ad accounts, token renewal, duplicate prevention and consent for follow-up messages.
What We Deliver
Real-Time Lead Capture
New lead ad submissions create CRM leads automatically, with all form fields mapped.
Campaign Attribution
Store campaign, ad set, ad and form IDs so you can see which ads produce good leads.
Instant Assignment
Route leads to owners by rules such as product, region or round-robin.
Automatic Follow-Up
Create tasks and send a WhatsApp or email message the moment a lead arrives.
Duplicate Handling
Match new leads against existing contacts to avoid duplicates.
Conversion Feedback
Send qualified-lead and sale events back to Meta through the Conversions API.
Key Benefits
Faster Response
Leads reach your team within moments of submitting a form.
Better Attribution
See which campaigns and ads create real customers.
Automatic Follow-Up
Tasks and messages start without manual work.
No Lost Leads
Every submission is recorded with an audit trail.
Cleaner Data
Mapped fields and duplicate checks keep the CRM tidy.
Better Ad Optimisation
Qualified outcomes can be returned to Meta.
How It Works
Requirements
We define what data moves, when and why.
Connect & Map
We connect systems and map fields.
Test
We test with real scenarios and edge cases.
Launch & Support
We go live and monitor the integration.
Real-World Use Cases
Real estate enquiries
Property enquiry forms create leads and notify the right sales agent immediately.
Education admissions
Course enquiries are assigned to counsellors with an automatic WhatsApp acknowledgement.
Local service businesses
Quote requests from Instagram ads become CRM leads with a task to call within minutes.
Ad optimisation
Qualified leads and closed deals are reported back so campaigns learn what quality means.
Common Challenges We Solve
Leads Sitting in Exports
Webhooks deliver them instantly instead of in batches.
Multiple Pages and Ad Accounts
We support several pages and forms in one integration.
Expired Access Tokens
We handle renewal and alert you if re-authorisation is needed.
Consent for Messaging
We follow consent and template rules for WhatsApp and email.
Why Choose Xirgosoft
- Accurate, automatic data flow between systems
- Fewer manual entries and fewer errors
- Tested against real scenarios
- Monitoring and support after launch
Our Process
- DiscoveryWe understand your business, workflows and goals.
- Planning & DesignWe define the solution, integrations and timeline.
- Build & IntegrateWe develop, configure, migrate data and test thoroughly.
- Launch & SupportWe go live, train your team and provide ongoing support.
Technologies & Platforms
Who This Is For
- Real estate, education and service businesses running lead ads
- Marketing agencies managing client campaigns
- Sales teams who need to call new leads quickly
- Businesses that want to measure lead quality, not just volume
- Companies using WhatsApp for first contact
What Is Included
- Meta app and permission set-up
- Lead form mapping and webhook configuration
- Assignment, task and notification rules
- Optional WhatsApp or email greeting
- Optional Conversions API feedback
- Testing, documentation and support
Frequently Asked Questions
Does it work for Instagram as well as Facebook?
Yes. Lead ads that run on Instagram use the same lead form system, so they can be captured in the same way.
How fast do leads reach the CRM?
Leads are delivered by webhook, so they normally arrive within seconds of submission, subject to Meta's delivery.
Do we need a Meta business account?
Yes. You need access to the Page and Business account that run the ads, and we guide you through the permissions.
Can we send a WhatsApp message to new leads?
Yes, using the official WhatsApp Business Platform and approved message templates, in line with consent rules.
Can you report back to Meta?
Yes. The Conversions API can receive events such as qualified lead and purchase so campaigns can optimise.
Can leads from several forms go to different CRM owners?
Yes. Rules can route by form, campaign, location, product or any captured field.
What happens if the CRM is down when a lead arrives?
We design retries and logging so submissions are not lost and can be replayed.
Related Services
Capture every Meta lead in your CRM.
Talk to our experts today for a free consultation and quote.